The complete operations platform for Indian D2C brands
Six modules that usually mean six vendors — WhatsApp marketing, NDR management, auto-fulfillment, native mobile apps, a returns center and reviews — unified in one dashboard, customized to your brand.
No card required · Your own WABA · Built by operators, for operators
Built by the team that runs
Integrates with your entire stack
Instagram
Snapchat
Direct API integrations — no reseller in the middle. Your WhatsApp messages are billed by Meta at Meta's own rates.
WhatsApp marketing on your own number, at cost
Templates, segmented campaigns with mandatory audience preview, a shared two-way inbox, and automated flows. Your own Meta WABA — Meta bills conversations directly, we never mark up a message.
- Campaign builder with audience preview guardrails
- Two-way team inbox with 24h-window awareness
- COD confirmation & abandoned-cart flows
- Click-to-WhatsApp lead capture
Every shipment in a bucket, every failure actioned
Orders sync from Shopify, tracking overlays from Shiprocket, and failed deliveries land in an NDR action queue where one click reattempts or returns. Stop discovering RTOs a week too late.
- Live buckets: transit, OFD, NDR, RTO, delivered
- One-click reattempt / RTO with audit trail
- COD flagging on every order
- Delivery analytics & RTO savings tracking
Orders that ship themselves — safely
Write rules like “first-time COD order → ship via cheapest courier”. Every rule starts in dry-run so you see exactly what it would have done before you arm it.
- Condition builder: payment, customer history, value
- Dry-run mode by default — arm when you trust it
- Courier selection preferences
- Per-rule match & shipment stats
Your store, native on Android & iOS
A branded mobile app on the Shopify Storefront API — your logo, your colors, your catalog. Push notifications plug straight into Engage campaigns. Fully customized builds for your brand, shipped to both app stores.
- Native Android + iOS from one codebase
- Push notifications tied to campaigns & order status
- App-exclusive offers & deep links
- Full UI customization to your brand
Returns that keep the revenue
A self-serve return & exchange center under your domain. Customers pick exchange over refund when it's easy — reverse pickups schedule automatically and every request follows your policy rules.
- Hosted portal: returns.yourbrand.com
- Exchange-first flows that retain revenue
- Automatic reverse pickup scheduling
- Policy engine: windows, categories, conditions
Reviews collected while the box is still open
Post-delivery WhatsApp flows ask for reviews at the perfect moment. Photo reviews, moderation, and fast star widgets for your storefront — social proof on autopilot.
- Automated review requests via WhatsApp & email
- Photo & video reviews with moderation
- Storefront star widgets (fast, SEO-friendly)
- Verified-buyer badges from real orders
Every module bends to your brand — not the other way around
White-label returns portal on your domain, app screens designed for your catalog, WhatsApp templates in your voice, review widgets that match your theme. On Scale and Enterprise plans, our team builds it with you — bespoke screens, custom workflows, your exact policies.
Your domain
returns.yourbrand.com, app store listings under your name
Your design
Colors, fonts, logo across app, portal and widgets
Your workflows
Return policies, courier rules and flows built to spec
One customer record, every module writing to it
This is the part you cannot buy as four separate tools. Your Shopify orders, Shiprocket tracking, WhatsApp conversations, returns and reviews all write to the same timeline — so a failed delivery can trigger a message, and a confirmed delivery can trigger a review request, without anyone exporting a CSV.
- Shopify orders, customers and fulfillment status, synced continuously
- Shiprocket AWBs, courier events and NDR reasons on the same record
- Every WhatsApp message in and out, tied to the order it belongs to
- REST API and webhooks on Scale, so your own systems can read it too
Our Onboarding Process
Five steps from first conversation to a cleared NDR queue. Most brands are live inside a week, and the migration costs you nothing.
Audit
We look at your last WhatsApp invoice and your RTO percentage, and tell you what you'd actually save. If the answer is nothing, we say so.
Connect
Shopify, Shiprocket and your own Meta WhatsApp number. Credentials are encrypted in your workspace and never shown back to anyone.
Migrate
We move your contacts, templates and flows off your current platform for free, and have you sending within 48 hours.
Configure
Audiences and tags, NDR alert thresholds, fulfillment rules in dry-run, your returns policy and review timing.
Operate
First campaign out, NDR queue cleared daily, rules armed once you trust them. Weekly check-ins for the first month.
We run our own brands on this
OpsTower came out of running operations for eyewear brands doing thousands of COD orders a month. Every module exists because something broke for us first. We're onboarding our first outside brands now — so instead of borrowed quotes, here is what we learned the hard way.
“The NDR queue alone pays for OpsTower. We act on failed deliveries within the hour instead of finding out three days later — RTO is down 23%.”
“We moved off a per-message WhatsApp platform and cut our marketing tool bill by more than half. Meta bills us at cost; OpsTower is a flat fee.”
“Pilot's rules start in dry-run and cannot be armed until you have seen a dry-run result. We built that guardrail after nearly double-shipping a day of orders on our own store.”
Priced below two tools, doing the work of four
A WhatsApp platform and a reviews app alone cost around ₹8,699 a month between them. Growth is ₹3,999 and includes both, plus NDR, auto-fulfillment and returns. WhatsApp conversations are billed by Meta at ₹0.7846 — we add nothing.
Start free: the NDR queue is free forever on one store, no card.
Starter
Stop the two biggest leaks
- 1 store · 3 seats · 25,000 contacts
- Modules: Pulse, Radar
- Brands doing 300–1,500 orders a month, mostly COD.
Growth
The whole post-purchase stack
- 2 stores · 10 seats · 1,00,000 contacts
- Modules: Pulse, Radar, Pilot, Boomerang, Raves
- Brands doing 1,500–6,000 orders a month that want one dashboard.
Scale
Multi-store and API access
- 5 stores · 25 seats · 5,00,000 contacts
- Modules: Pulse, Radar, Pilot, Boomerang, Raves, API
- Brands running several stores, or 6,000+ orders a month.
See the competitor price comparison, the exact Meta rates, and answers on GST and billing on the full pricing page →
Replace six vendors with one platform
Start free today. Bring your Shopify store, your Shiprocket account and your WhatsApp number — we'll handle the rest.
Start 14-day free trial